You Fail, Toys R Us
Last night we were sitting still long enough to watch a 30 minute sitcom. Normally we try to skip right through the commercial breaks but for some reason we were watching when an ad came on showing a school bus with Meet the Trees Foundation on the side. A guy in a uniform I suppose was meant to resemble a generic park employee ensemble is at the front of the bus showing flash cards of leaves to a group of kids who look like they’d rather be cleaning their rooms than be on that bus going to visit the trees. Then fake Park Ranger man shouts that it’s just a ruse, the bus is going to Toys “R” Us. And the bus erupts with cheers.
My husband and I sat there in stunned silence for a moment. I think our mouths were hanging open in anticipation of the tirade about to spill out from the anger this ad sparked in our bellies. How dare a toy store that sells a load of plastic crap made in China imply that nature is boring and should be avoided in favor of video games and fluorescent lighting! Your message, dear corporate conglomerate of pavement, parking lots and plastic crap, is just one example of why our kids are overweight and undereducated about the world around them. You are feeding a generation of young ones a plate full of empty ideals, encouraging the apathy that leads to the pollution of, destruction of and lack of connection with nature. In short Toys R Us, you suck. The goal of a good advertising campaign is to set trends, to tell people what is cool and hip. You’re telling kids that Mother Nature is the outcast kid, the one that no one talks to or sits with or picks for teams. She’s the kid that the school bully trips in the cafeteria. She’s so uncool, that you rejoice when you’re told you don’t “have” to play with her or invite her to your birthday party. Shame on you.